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Why KW?

Keller Williams - Inman News’ Most Innovative Company 2001

“Bottom Up Leadership”

It is said that Keller Williams is run by a “limited democracy” through its ALC, or Agent Leadership Council. Agents and managers at the Market Center, city, regional, and international levels participate in this “bottom up” leadership, providing direction and decisions for key policies, guidelines, and services. As Keller Williams subscribes to an unheard-of level of “open book” finances, the ALC’s also provide oversight for the company’s accounting practices at each level of the organization. In keeping with the Keller Williams tenet of a win-win process, the ALC model enables agents to take on an owner’s mentality, while keeping Keller Williams in the exceptional position of truly understanding what its agents need.

“Learning-Based Company”

Keller Williams recognizes that real estate professionals must be “learning-based” to continually break through successive ceilings of achievement. To that end, Keller Williams is committed to being a learning-based company through Keller Williams University, or KWU.

KWU currently provides more than 350 comprehensive sales, leadership, and business education offerings to its associates per year, delivered by world-class instructors at local, regional, and national levels. Through KWU, Keller Williams makes a tangible commitment to learning-based lives.

Careers Worth Having, Businesses Worth Owning, and Lives Worth Living

Keller Williams believes that a real estate career can become a business. An agent can operate and grow his or her real estate practice as a true business with fundamental leadership, sales, and business skills.

However, careers worth having and businesses worth owning are even more valuable when combined with a healthy and balanced personal life. In today’s fast-paced environment, positive personal lives are often considered a “nice-to-have” and non-essential to professional success.

Keller Williams understands the necessity of a positive equilibrium between professional and personal achievements, so much so that KWU offers a complete course called Quantum Leap, which focuses on personal achievement and having a balanced and happy life.

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